SETUP A

PROFESSIONAL FACEBOOK PAGE

WHY?

Not only does it show that you mean business and look more professional.  It also makes it easier for people to follow you on Facebook.

Facebook Page Benefits vs Facebook Profile

•  It is Free and you get lots of Nice Extra Features like Events, Offers, Shop, Adverts and more
•  Easier to share page versus profile content
•  You can promote your page to reach a wider audience
•  No limit to audience.  Profile has a limit of max 5000 friends. A Facebook Page has no limits.

PROMOTE YOUR PAGE

Outside and inside of Facebook

You can utilize Facebook Advertising Services to promote your page to a selected audience

Other ways to promote your page:

• Add the link to all your marketing material (website, business cards, posters, events, behind artworks, stickers and more
•  Tell people about your page whether it is to friends, family, customers, or during networking opportunities

Educate yourself

Facebook regularly changes their setup and ways of operating.  So it is important to stay up to date on the latest features and more

Ways to educate yourself

•  Go for Facebook Training at local or online Social Media Specialists. 
•  Listen or watch Free Facebook Podcasts & other Tutorials

Links:

• www.artbusiness.com
• www.agora-gallery.com
• https://www.artworkarchive.com/
• Youtube Art Marketing Tips

Mix it up

play around & focus on quality

Your Facebook Page like all Social media accounts should have a variety of type of content.  From behind the scenes, exhibition shots, work in progress, to fully completed artworks.  Play around until you find something that you love that represents your personality and goals

Always great quality

Nothing bring your account down like bad quality imagery and videos.  If you can afford it, ask a professional photographer to photograph/videograph your imagery.  Alternatively take a course to learn how to do it on your own.  Youtube has many amazing tutorials completely free on the internet.  

share to relative facebook groups 

Sharing to Facebook Groups from your page is a free and effictive way to grow your following.  However there is a few guidelines

Facebook Group Sharing Etiquette

•  Always read the rules of all Facebook Groups and abide by them.  Some don’t allow sharing from pages, some don’t allow hashtags or some is a discussion group and not the right place to share artworks.
•  Don’t overdo it.  Share to maximum 3 – 4 groups per hour and always mix it up.
•  Share to the right groups.  Don’t share pencil drawings to an oilpaint forum.  It can lead to immediate banning.

BE SOCIAL

COLLAB & PARTICIPATE IN FACEBOOK EVENTS

Just like in Instagram, Collabing with other brands and businesses on Facebook is an effective way to grow your following.  Done right it can be an amazing strategy for all partners involved.

Facebook Events & Competitions

Always be on the lookout for great opportunities to participate in local and international Facebook Events/Competitions.  For example Inktober in October or even local online art competitions like those run by Reélle Art Gallery.